Decorate your Products, Gain Attention & Share

Companies are challenged to grow their brands within an ever increasing competitive landscape where the risk of becoming a commodity has never been higher. Product decoration is a proven product differentiation strategy to grow a brand’s share and profitability.

Consumer products decoration (e.g. to decorate nonwoven personal hygiene products), as well as industrial product decoration mean differentiating an end-use product by:

• Promoting and reinforcing a brand
• Augmenting real or perceived product performance
• Communicating product use information
• Entertaining the consumer

Videojet Value Proposition

Consumer products decoration can immediately improve a brand’s market position by creating a visible differentiation from non-decorated products. In addition, product decoration will:

• Generate customer excitement and greater brand awareness
• Enhance consumer satisfaction, loyalty, and product usage
• Drive cross-selling opportunities
• Enable premium pricing
• Help reduce the overall marketing expenditures

With the introduction of product decoration, a company can build upon the value of an existing brand or use the feature to launch new brands.

Product Decoration Concepts

• Personal Hygiene Products
• Consumer and Industrial Products